Wilcom Launches Hatch Embroidery Software for the Home Market and Announces Key Partnerships With Adorable Ideas, Echidna Sewing and TexDesig

Wilcom today announces their new flagship product for the home embroidery market – Hatch Embroidery Software

It is the first home embroidery software solution sold exclusively online and designed by a team of professionals who have been at the forefront of developing industry leading commercial embroidery software for over 37 years.

Hatch Embroidery is specifically designed to suit the needs of the home embroiderer. It removes all the complexities and commercial elements of embroidery software and replaces them with a myriad of creative and artistic tools designed for the hobbyist.

Wilcom is delighted to announce a key reseller partnerships with trusted global partners Adorable Ideas led by industry stalwart John Deer in the USA, Echidna Sewing, a leading supplier of home embroidery machines, consumables and software in Australia as well as TexDesign, one of the most established embroidery experts and distributors in Germany. This allows them to broaden their position in this new home market.

“Wilcom is renowned for its powerful software which translates creative ideas into high quality embroidery. With Hatch we present these embroidery capabilities in a new way which makes it much more obvious what you can do, and how you do it. The result is incredibly powerful home embroidery software that doesn’t overwhelm you.” said Bill Wilson, Chief Product Officer, Wilcom International.

“Partnering with Hatch is a dream come true for Adorable Ideas. This is what the embroidery industry has been waiting for; an affordable, easy to use modular embroidery suite created by the world’s best. Being a loyal Wilcom user for over 25 years, Hatch has surpassed all my expectations for a program so reasonably priced!”, said John Deer, Director, Adorable Ideas.

“The release of the new Hatch Embroidery software is an exciting addition to our range” says Gary Walker, owner and founder of Echidna Sewing. “Wilcom have been a recognized leader in the commercial embroidery space for a long time and now with Hatch, home and small business embroiderers can access the features Wilcom are famous for at an affordable price and in an easy-to-use package. We’re so proud to partner with another successful Australian company; it’s great to see this amazing software being locally developed.”

About Wilcom International:
In 1979 Wilcom’s founders shared a vision for automating the embroidery industry that has changed the way people create and produce embroidered goods.

Wilcom has led the industry with ongoing innovations that push the boundaries of creativity in personalized expressions and apparel decoration. With a reputation for excellence, Wilcom has become the world’s favourite embroidery software for ease-of-use, quality and service.

Wilcom is present in over 100 countries with products in over 12 languages and has a global community of more than 250,000 licensed customers. 

About Adorable Ideas:
DigitizingMadeEasy.com & UltimateStash.com are divisions of John Deer’s Adorable Ideas. Our history is rooted back to the Schiffli Industry in the early 50’s and has evolved with technology by providing quality designs and interactive education online, focused towards embroidery enthusiasts.


About Echidna Sewing:
Echidna Sewing is one of Australia’s leading suppliers of Brother sewing and embroidery machines. Their range is complemented by a wide variety of accessories, consumables and software, under both major international and house brands. Echidna are renowned for their reliable support and advice, particularly for customers in remote areas. The company has four retail locations and ships orders Australia-wide.


About TexDesign:
Henry Stümer is Manager of the company TexDesign. Besides the main business of consulting and distribution in the embroidery field, TexDesign also does local business in garment decoration. TexDesign was founded in 2002 by Henry’s wife, Barbara, who is responsible for the creative side as well as training. You can contact Henry or Barbara Stümer at info@texdesign.de